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GAVIN CUMINE   ︎


Scottish Creative Director and writer whose creative directed projects both local and global. 16+ years experience. Based in London, available worldwide. Currently @ Above & Beyond. Previously @Lucky Generals. FCB London, Wieden Kennedy London, The & Partnership, Wonderhood, Anomaly, The Or, Mullenlowe, Publicis, 101 LDN, WCRS and Adam&Eve. Have worked in house @Google Creative Lab, Nike & ITV Creative.  Former music journalist for The Times, Independent & NME.


       
︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE

NIKE: ‘LIKE A LIONESS’


A platform that gives a voice to womens football.

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                                   SOCIAL FIRST, WWC
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SKY: ‘SAUSAGES’


The takeover of every TV in the UK..by a dog.
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  AD BREAK TAKEOVER. SAUSAGES

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GOOGLE: ‘SWITCH LIKE SOL’


Sol Campbell. Switching. Sh**housery. 

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                                           SOCIAL FIRST. WRITING 

                                           ︎︎


NIKE: ‘HAVE A BEAUTIFUL RUN’


See running through the eyes of the greatest runner of all time Eilud Kipchoge
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                                   SOCIAL FIRST, OOH TAKEOVER
                                  

🇰🇪








USWITCH: ‘WE PUT U FIRST’


A new brand platform and 360 campaign created to cement Uswitch as the ulitmate consumer champion in the UK.

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                                  360 CAMPAIGN. NEW BRAND PLATFORM.
                                 ︎︎U



ANDREX: ‘SQUEAKY BUM TIME’


A tactical ad that ran on the day of the Euro 2024 final between England and Spain. Spolier Alert: England lost.

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                                TACTICAL. DIGITAL. PRESS. 


AXE: ‘SMELL READY’


Guys need to smell ready when lockdown ends.

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  ADVERTISING, TV, GLOBAL

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BLOOM & WILD: ‘DEAR MUM’


An ad that doesn’t sell anything at all

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                            ADVERTISING, PRINT, PRESS

                            ︎︎💐





















FINDMYPAST: ‘ROOTED IN CULTURE’


Your Family History Understood. 

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WAGON WHEELS: ‘EPIC INSIDE’


Celebrating the biscuit that is epic inside

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ADVERTISING, TV,

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SUBARU: ‘ONE DAY THEY’LL UNDERSTAND’


The car you love and your son hates.

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ADVERTISING, TV

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ON RUNNING: ‘KEEP ON RUNNING’


A film about the quiet joy of running

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                                ADVERTISING, TV

                                ︎︎




KING GAMES: ‘IN THE STUDIO WITH DALE DALEY’


Dale Daley sells the hell out of a mobile game

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   PRE ROLL, ONLINE

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UK GOVT / NHS - COVID RESPONSE


The UK advertising campaign in reponse to the COVID-19 pandemic. 

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                                ALL THE MEDIA...EVERYTHING!

                   



EXPEDIA


When you haven’t seen the world, you wonder about the world. 

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                                  LONG FORM, FILM, CONTENT

                                  ︎ ︎


ART FUND: ‘THE PERFECT WORK OF ART’


The utterly pointless search for the perfect work of art.

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ADVERTISING, CINEMA

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NOW TV: ‘THE TAKEOVER’



Zombies takeover of a petrol station in North London.

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  ADVERTISING, STUNT

  ︎🧟‍♀️


SUBARU: ‘THE FLASHBACK’

A Subaru saves a sheep’s rather shit life

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ADVERTISING, TV

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STAR WARS STREETVIEW


Google Streetview hack that lets you take the Millenium Falcon for a spin.

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PERSONAL PROJECT

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JOURNALISM


Selected articles from my previous life as a journalist
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LONG COPY. JOURNALISM

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ART FUND: ‘ART FOR EVERYONE’ 


Discover the work of art that best resembles you.


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                          OUTDOOR. TECH. ART
                   

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WORLD OF TANKS: ‘STOP GETTING OWNED BY KIDS’


When it comes to gaming, the older you get the more you get owned.

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ADVERTISING, TV, PITCH WIN

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LULL - A SHORT FILM


A young solider says his hardest goodbye.

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SHORT FILM, DIRECTION, WRITING

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AQUA LIBRA: ‘AQUA LIBRA IS NOT’


Aqua Libra is none of the things you think it is.


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ADVERTISING, OUTDOOR

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ST MUNGO’S


The street is never a home


︎ Listen

                                  RADIO, WRITING



SKY MOVIES - ‘HARRISON’



Harrison Ford is wondering what movie your going to watch next


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                             ADVERTISING, TV,  MOVIES



BRITNEY EMANCIPATION DAY PLATE


A unique one off plate to celebrate Britney Spears financial freedom.




SKY BROADBAND IDENTS


A selection of idents shot for Sky Broadband’s sponsorship of ITV Drama

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ADVERTISING, IDENTS, TV

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BRITISH HEART FOUNDATION


Dirt Monuments to spark a conversation about air pollution in the UK.

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STUNT, PROACTIVE, SPEC



FAT LARRYS BAND VINYL


A limited edition pressing of Fat Larry’s Band’s funk classic with custom artwork designed by Emma Kelly.

   


VINYL PRESSING, LIMITED EDITION

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BYRON BURGERS


Why eat a Whopper when you can eat proper

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ADVERTISING, STUNT

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PRINT & OUTDOOR

A selection of print I have done over the years

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ADVERTISING, PRINT, OUTDOOR