︎

GAVIN CUMINE   ︎


Scottish Creative Director and writer whose creative directed projects both local and global. 15+ years experience. Based in London, available worldwide.  Previously@ ITV Creative, Lucky Generals, Wieden Kennedy London, The & Partnership, Wonderhood, Anomaly London, The Or, Mullenlowe, 101, WCRS and Adam&Eve. Former music journalist for The Times, Independent & NME.


       
︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE


NIKE: ‘LIKE A LIONESS’


A platform that gives a voice to womens football.

︎ View
                                  SOCIAL FIRST, WWC
                                  ︎ 

⚽






SKY: ‘SAUSAGES’


The takeover of every TV in the UK..by a dog.
︎ View
  AD BREAK TAKEOVER

    ︎︎

NIKE: ‘HAVE A BEAUTIFUL RUN’


See running through the eyes of the greatest runner of all time Eilud Kipchoge
︎ View
                                   SOCIAL FIRST, OOH TAKEOVER
                                  

🇰🇪







AXE: ‘SMELL READY’


Guys need to smell ready when lockdown ends.

︎View

  ADVERTISING, TV, GLOBAL

 ︎



BLOOM & WILD: ‘DEAR MUM’


An ad that doesn’t sell anything at all

︎ View
                            ADVERTISING, PRINT, PRESS

                            ︎︎💐























WAGON WHEELS: ‘EPIC INSIDE’


Celebrating the biscuit that is epic inside

︎ View
ADVERTISING, TV,

︎︎


SUBARU: ‘ONE DAY THEY’LL UNDERSTAND’


The car you love and your son hates.

︎ View

ADVERTISING, TV

︎︎



ON RUNNING: ‘KEEP ON RUNNING’


A film about the quiet joy of running

︎ View
                                ADVERTISING, TV

                                ︎︎




KING GAMES: ‘IN THE STUDIO WITH DALE DALEY’


Dale Daley sells the hell out of a mobile game

︎ View
   PRE ROLL, ONLINE

   ︎ ︎


UK GOVT / NHS - COVID RESPONSE


The UK advertising campaign in reponse to the COVID-19 pandemic. 

︎ View
                    ALL THE MEDIA...EVERYTHING!

                   




EXPEDIA


When you haven’t seen the world, you wonder about the world. 

︎ View
                 
                                  LONG FORM, FILM, CONTENT

                                  ︎ ︎


ART FUND: ‘THE PERFECT WORK OF ART’


The utterly pointless search for the perfect work of art.

︎ View
ADVERTISING, CINEMA

︎︎


NOW TV: ‘THE TAKEOVER’



Zombies takeover of a petrol station in North London.

︎View
  ADVERTISING, STUNT

  ︎🧟‍♀️


SUBARU: ‘THE FLASHBACK’

A Subaru saves a sheep’s rather shit life

︎ View
ADVERTISING, TV

︎︎




STAR WARS STREETVIEW


Google Streetview hack that lets you take the Millenium Falcon for a spin.

︎ View
PERSONAL PROJECT

︎



JOURNALISM


Selected articles from my previous life as a journalist
︎ View


LONG COPY. JOURNALISM

︎ ︎


ART FUND: ‘ART FOR EVERYONE’ 


Discover the work of art that best resembles you.


︎ View
                          OUTDOOR. TECH. ART
                   

                             ︎︎





WORLD OF TANKS: ‘STOP GETTING OWNED BY KIDS’


When it comes to gaming, the older you get the more you get owned.

︎ View

ADVERTISING, TV, PITCH WIN

︎︎

LULL - A SHORT FILM


A young solider says his hardest goodbye.

︎ View
SHORT FILM, DIRECTION, WRITING

︎︎




AQUA LIBRA: ‘AQUA LIBRA IS NOT’


Aqua Libra is none of the things you think it is.


︎ View
ADVERTISING, OUTDOOR

︎︎


     

ST MUNGO’S


The street is never a home


︎ Listen

                                  RADIO, WRITING


SKY MOVIES - ‘HARRISON’



Harrison Ford is wondering what movie your going to watch next


︎ View
                             ADVERTISING, TV,  MOVIES


SKY BROADBAND IDENTS


A selection of idents shot for Sky Broadband’s sponsorship of ITV Drama

︎ View
ADVERTISING, IDENTS, TV

︎︎


BRITISH HEART FOUNDATION


Dirt Monuments to spark a conversation about air pollution in the UK.

︎ View


STUNT, PROACTIVE, SPEC


FAT LARRYS BAND VINYL


A limited edition pressing of Fat Larry’s Band’s funk classic with custom artwork designed by Emma Kelly.


   
VINYL PRESSING, LIMITED EDITION

︎︎



BYRON BURGERS


Why eat a Whopper when you can eat proper

︎ View
ADVERTISING, STUNT

︎︎


PRINT & OUTDOOR

A selection of print I have done over the years

︎ View

ADVERTISING, PRINT, OUTDOOR