︎

GAVIN CUMINE   ︎


Scottish creative director and writer. London based with 16 plus years making culturally sharp work for brands big and small, local and global. Currently @ Ramp. Past lives include BBH London, Wieden Kennedy London, Lucky Generals, Wonderhood, Beyond, Ultra, FCB London, The and Partnership, Anomaly, The Or, MullenLowe, Publicis, 101 London, WCRS and Adam and Eve. In house stints at Google Creative Lab, Nike and ITV Creative. Before advertising, a music journalist for The Times, The Independent and NME.



︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE

NIKE: ‘LIKE A LIONESS’


A platform that gives a voice to womens football.

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                                   SOCIAL FIRST, WWC
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SKY: ‘SAUSAGES’


The takeover of every TV in the UK..by a dog.
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  AD BREAK TAKEOVER. SAUSAGES

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GOOGLE: ‘SWITCH LIKE SOL’


Sol Campbell. Switching. Sh**housery. 

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                                           SOCIAL FIRST. WRITING. 

                                           ︎︎

NIKE: ‘GIVE EM NIGHTMARES’


Speed so fast, it haunts defenders.

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                                    SOCIAL FIRST. WRITING.

                                    ︎︎


RAMP: ‘MULTIPLY WHAT’S POSSIBLE’


America's favorite accountant is back in the office. 

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                                    WRITING, SUPERBOWL.

                                    ︎︎ 



NIKE: ‘HAVE A BEAUTIFUL RUN’


See running through the eyes of the greatest runner of all time Eilud Kipchoge
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                                   SOCIAL FIRST, OOH TAKEOVER
                                  

🇰🇪








USWITCH: ‘WE PUT U FIRST’


A new brand platform and 360 campaign created to cement Uswitch as the ulitmate consumer champion in the UK.

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                                  360 CAMPAIGN. NEW BRAND PLATFORM.
                                 ︎︎U



ANDREX: ‘SQUEAKY BUM TIME’


A tactical ad that ran on the day of the Euro 2024 final between England and Spain. Spolier Alert: England lost.

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                                TACTICAL. DIGITAL. PRESS. 


AXE: ‘SMELL READY’


Guys need to smell ready when lockdown ends.

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  ADVERTISING, TV, GLOBAL

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NIKE: ‘BARCA EXPECTATIONS’


Social reaction to Barca’s 28th La Liga title and a return to beautiful attacking football. 


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                            SOCIAL, REACTIVE, NIKE

                            ︎︎



NIKE: ‘PARIS, C’EST ICI’


Social Reaction to PSG’s 12th Ligue 1 title as a team made in Paris and playing for Paris


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                            SOCIAL, REACTIVE, NIKE

                            ︎︎
        


BLOOM & WILD: ‘DEAR MUM’


An ad that doesn’t sell anything at all

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                            ADVERTISING, PRINT, PRESS

                            ︎︎💐





















BACKMARKET: DOWNGRADE NOW


Celebrating mature models and 80's icons.
Dodge the tariffs and DOWNGRADE today.

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FINDMYPAST: ‘ROOTED IN CULTURE’


Your Family History Understood. 

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WAGON WHEELS: ‘EPIC INSIDE’


Celebrating the biscuit that is epic inside

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ADVERTISING, TV,

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SUBARU: ‘ONE DAY THEY’LL UNDERSTAND’


The car you love and your son hates.

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ADVERTISING, TV

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ON RUNNING: ‘KEEP ON RUNNING’


A film about the quiet joy of running

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                                ADVERTISING, TV

                                ︎︎




KING GAMES: ‘IN THE STUDIO WITH DALE DALEY’


Dale Daley sells the hell out of a mobile game

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   PRE ROLL, ONLINE

   ︎ ︎


UK GOVT / NHS - COVID RESPONSE


The UK advertising campaign in reponse to the COVID-19 pandemic. 

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                                ALL THE MEDIA...EVERYTHING!

                   



EXPEDIA


When you haven’t seen the world, you wonder about the world. 

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                                  LONG FORM, FILM, CONTENT

                                  ︎ ︎


ART FUND: ‘THE PERFECT WORK OF ART’


The utterly pointless search for the perfect work of art.

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ADVERTISING, CINEMA

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NOW TV: ‘THE TAKEOVER’



Zombies takeover of a petrol station in North London.

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  ADVERTISING, STUNT

  ︎🧟‍♀️


SUBARU: ‘THE FLASHBACK’

A Subaru saves a sheep’s rather shit life

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ADVERTISING, TV

︎︎




STAR WARS STREETVIEW


Google Streetview hack that lets you take the Millenium Falcon for a spin.

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PERSONAL PROJECT

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JOURNALISM


Selected articles from my previous life as a journalist
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LONG COPY. JOURNALISM

︎ ︎


ART FUND: ‘ART FOR EVERYONE’ 


Discover the work of art that best resembles you.


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                          OUTDOOR. TECH. ART
                   

                             ︎︎





WORLD OF TANKS: ‘STOP GETTING OWNED BY KIDS’


When it comes to gaming, the older you get the more you get owned.

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ADVERTISING, TV, PITCH WIN

︎︎

LULL - A SHORT FILM


A young solider says his hardest goodbye.

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SHORT FILM, DIRECTION, WRITING

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AQUA LIBRA: ‘AQUA LIBRA IS NOT’


Aqua Libra is none of the things you think it is.


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ADVERTISING, OUTDOOR

︎︎


  

ST MUNGO’S


The street is never a home


︎ Listen

                                  RADIO, WRITING



SKY MOVIES - ‘HARRISON’



Harrison Ford is wondering what movie your going to watch next


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                             ADVERTISING, TV,  MOVIES



BRITNEY EMANCIPATION DAY PLATE


A unique one off plate to celebrate Britney Spears financial freedom.




SKY BROADBAND IDENTS


A selection of idents shot for Sky Broadband’s sponsorship of ITV Drama

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ADVERTISING, IDENTS, TV

︎︎


BRITISH HEART FOUNDATION


Dirt Monuments to spark a conversation about air pollution in the UK.

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STUNT, PROACTIVE, SPEC



FAT LARRYS BAND VINYL


A limited edition pressing of Fat Larry’s Band’s funk classic with custom artwork designed by Emma Kelly.

   


VINYL PRESSING, LIMITED EDITION

︎︎


BYRON BURGERS


Why eat a Whopper when you can eat proper

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ADVERTISING, STUNT

︎︎


PRINT & OUTDOOR

A selection of print I have done over the years

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ADVERTISING, PRINT, OUTDOOR