In early 2020 I had a meeting about something called Coronavirus. Our NHS client gave us 24 hours to come up with some print executions to encourage people to wash their hands and prevent the spread of this virus. Over next the course of the next year and a half, I worked on (and creatively led) a variety of briefs in the biggest behaviour change challenge since WW2

This involved numerous meetings and presentations to senior government advisors within the cabinet office and campaigns ranging from the March 2019 Stay Home. Protect the NHS. Save Lives, to the launch  of the NHS app,  Eat Out To Help out campaign, the vaccine lauhcn campaign and a Summer Campaign to ecnourage people to socialise safely...and everything else in between. I wrote scripts for the Chief Medical Officer Sir Chris Witty and  Chief Nursing Officer Dame Ruth May with work appearing on almost every media channel and media space imaginable across the length and breadth of the UK. 

Designer: Dave Allen. Augusta Linquist
Role: Writer, Creative Lead