GAVIN CUMINE ︎
GAVIN CUMINE ︎
Scottish creative director and writer. London based with 16 plus years making culturally sharp work for brands big and small, local and global. Currently @ Ramp. Past lives include BBH London, Wieden Kennedy London, Lucky Generals, Wonderhood, Beyond, Ultra, FCB London, The and Partnership, Anomaly, The Or, MullenLowe, Publicis, 101 London, WCRS and Adam and Eve. In house stints at Google Creative Lab, Nike and ITV Creative. Before advertising, a music journalist for The Times, The Independent and NME.
︎ gavin.cumine@googlemail.com
︎ NICE REFERENCE
FEATURED PROJECTS
Nike: Like A Lioness
Sky+
Google Pixel
Nike: Give ‘Em Nightmares
Ramp: Multiply what’s Possible
Nike: Have a Beautiful Run
Uswitch
Andrex
Axe
Bloom & Wild
BackMarket
Findmypast
Wagon Wheels
On Running
Subaru: One Day
In The Studio With Dale Daley
UK Govt & NHS
Expedia
Art Fund
Now TV
Subaru: The Flashback
Star Wars Streetview
Journalism
World of Tanks
Lull: A Short Film
Aqua Libra
St Mungo’s
Sky Movies: Harrison
Sky Broadband Idents
British Heart Foundation
Fat Larrys Band Vinyl
Byron Burgers
Print & Outdoor
PRINT & OUTDOOR - A SELECTION
Here is a lovely chunk of print / press / outdoor / tactical executions i have worked on over the years.
INEOS GRENADIER
Write a 4 word headline in 12 hours. Managed a 3 word one. The ad went live 24 hours later on US roadside media.
BOYLE SPORTS
A Stratford Station and Westfield takeover to celebrate Boyle Sports sponsorship of West Ham on the first day of the new season...shame West Ham lost 5-1
![]()
CASTORE
A tactical execution for Feyenoord’s win in the Dutch Cup Final
A Stratford Station and Westfield takeover to celebrate Boyle Sports sponsorship of West Ham on the first day of the new season...shame West Ham lost 5-1
CASTORE
A tactical execution for Feyenoord’s win in the Dutch Cup Final
ART FUND
A series of print and outdoor executions for Spring 2017.
![]()
![]()
![]()
![]()
![]()
A series of print and outdoor executions for Spring 2017.
SUBARU
![]()
UBERPOOL
This London-based campaign for Uber Pool built on the insight that Londoners’ desire for cost-saving transports overrides the usual British aversion
to sharing with strangers. Coverwraps, bespoke DOOH, OOH, press, print and even giant canvas ads. This campaign was everywhere.,
![]()
![]()
![]()
![]()
![]()
![]()
![]()
This London-based campaign for Uber Pool built on the insight that Londoners’ desire for cost-saving transports overrides the usual British aversion
to sharing with strangers. Coverwraps, bespoke DOOH, OOH, press, print and even giant canvas ads. This campaign was everywhere.,
CAPITAL FM
A tactical ad to celebrate the Queen's Diamond Jubilee.
A tactical ad to celebrate the Queen's Diamond Jubilee.
TRANSPORT FOR LONDON
LONDON ELECTS
A London-wide advertising campaign encouraging the capital’s 5.8 million eligible voters to vote in the London Mayoral Elections.
A London-wide advertising campaign encouraging the capital’s 5.8 million eligible voters to vote in the London Mayoral Elections.
THE TELEGRAPH
A print ad to celebrate The Telegraph's sponsorship of the BAFTA Awards.
A print ad to celebrate The Telegraph's sponsorship of the BAFTA Awards.
