︎

GAVIN CUMINE   ︎


Scottish creative director and writer. London based with 16 plus years making culturally sharp work for brands big and small, local and global. Currently @ Ramp. Past lives include BBH London, Wieden Kennedy London, Lucky Generals, Wonderhood, Beyond, Ultra, FCB London, The and Partnership, Anomaly, The Or, MullenLowe, Publicis, 101 London, WCRS and Adam and Eve. In house stints at Google Creative Lab, Nike and ITV Creative. Before advertising, a music journalist for The Times, The Independent and NME.



︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE


AXE - SMELL READY

Lockdown destroyed attraction and AXE sales. Men across the world were locked at home watching Netflix in their pants, their only daily exercise  walking to fridge to crack open another beer.  Women became figures of mythology; so when the time came to re-emerge they would need AXE more than ever. Shot remotley during Lockdown 2.0

Role: Creative Director
Creatives: Drew Davies & Angus Crombie
Directors: Pensacola @CANADA