︎

GAVIN CUMINE   ︎


Scottish Creative Director and writer whose creative directed projects both local and global. 15+ years experience. Based in London, available worldwide.  Previously@ ITV Creative, Lucky Generals, Wieden Kennedy London, The & Partnership, Wonderhood, Anomaly London, The Or, Mullenlowe, 101, WCRS and Adam&Eve. Former music journalist for The Times, Independent & NME.


       
︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE


AXE - SMELL READY

Lockdown destroyed attraction and AXE sales. Men across the world were locked at home watching Netflix in their pants, their only daily exercise  walking to fridge to crack open another beer.  Women became figures of mythology; so when the time came to re-emerge they would need AXE more than ever. Shot remotley during Lockdown 2.0

Role: Creative Director
Creatives: Drew Davies & Angus Crombie
Directors: Pensacola @CANADA