GAVIN CUMINE ︎
GAVIN CUMINE ︎
Scottish Creative Director and writer whose creative directed projects both local and global. 16+ years experience. Based in London, available worldwide. Currently @ Above & Beyond. Previously @Lucky Generals. FCB London,
Wieden Kennedy London, The & Partnership, Wonderhood, Anomaly, The Or, Mullenlowe, Publicis, 101 LDN, WCRS and Adam&Eve. Have worked in house @Google Creative Lab, Nike & ITV Creative. Former music journalist for The Times, Independent & NME.
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︎ gavin.cumine@googlemail.com
︎ NICE REFERENCE
︎ gavin.cumine@googlemail.com
︎ NICE REFERENCE
FEATURED PROJECTS
Nike: Like A Lioness
Sky+
Google Pixel
Nike: Have a Beautiful Run
Uswitch
Andrex
Axe
Bloom & Wild
Findmypast
Wagon Wheels
On Running
Subaru: One Day
In The Studio With Dale Daley UK Govt & NHS
Expedia
Art Fund
Now TV
Subaru: The Flashback
Star Wars Streetview
Journalism
World of Tanks
Lull: A Short Film
Aqua Libra
St Mungo’s
Sky Movies: Harrison
Sky Broadband Idents
British Heart Foundation
Fat Larrys Band Vinyl
Byron Burgers
Print & Outdoor
FIND MY PAST - ROOTED IN CULTURE
Working with Findmypast we created the new brand platform, ‘Rooted in Culture’. This platform demonstrates how Findmypast offers users the chance
to go beyond the dates and names on their family tree, and delve deeper into the real stories of their ancestors.
Our first two films showcase the genuine real-life stories uncovered using the site – for example in “The Great Aunty Rat Catcher”
we tell the story of Audrey Thompson, who became a champion rat catcher and made local and national news.
Role: Senior Creative, Writer
ECD: Joe Bruce
Directors: Electric Studios
Card to Catcher
Working with Findmypast we created the new brand platform, ‘Rooted in Culture’. This platform demonstrates how Findmypast offers users the chance
to go beyond the dates and names on their family tree, and delve deeper into the real stories of their ancestors.
Our first two films showcase the genuine real-life stories uncovered using the site – for example in “The Great Aunty Rat Catcher”
we tell the story of Audrey Thompson, who became a champion rat catcher and made local and national news.
Role: Senior Creative, Writer
ECD: Joe Bruce
Directors: Electric Studios
Card to Catcher
Map to Mayhem
Alongside the platform and campaign approach, we also refreshed the visual identity and TOV – defining a flexible, modular approach which works from website to socials, PR and everything in between.
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