︎

GAVIN CUMINE   ︎


Scottish creative director and writer. London based with 16 plus years making culturally sharp work for brands big and small, local and global. Currently @ Ramp. Past lives include BBH London, Wieden Kennedy London, Lucky Generals, Wonderhood, Beyond, Ultra, FCB London, The and Partnership, Anomaly, The Or, MullenLowe, Publicis, 101 London, WCRS and Adam and Eve. In house stints at Google Creative Lab, Nike and ITV Creative. Before advertising, a music journalist for The Times, The Independent and NME.



︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE


FIND MY PAST  - ROOTED IN CULTURE
Working with Findmypast we created the new brand platform, ‘Rooted in Culture’. This platform demonstrates how Findmypast offers users the chance
to go beyond the dates and names on their family tree, and delve deeper into the real stories of their ancestors.

Our first two films showcase the genuine real-life stories uncovered using the site – for example in “The Great Aunty Rat Catcher”
we tell the story of Audrey Thompson, who became a champion rat catcher and made local and national news.

Role: Senior Creative, Writer
ECD: Joe Bruce
Directors: Electric Studios


Card to Catcher


Map to Mayhem


Alongside the platform and campaign approach, we also refreshed the visual identity and TOV – defining a flexible, modular approach which works from website to socials, PR and everything in between.