GAVIN CUMINE   ︎



Scottish creative director and writer. London based with 16 plus years making culturally sharp work for brands big and small, local and global. Currently @ Ramp. Past lives include BBH London, Wieden Kennedy London, Lucky Generals, Wonderhood, Beyond, Ultra, FCB London, The and Partnership, Anomaly, The Or, MullenLowe, Publicis, 101 London, WCRS and Adam and Eve. In house stints at Google Creative Lab, Nike and ITV Creative. Before advertising, a music journalist for The Times, The Independent and NME.




︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE





RAMP “Multiply Whsts Possible’ 

Why waste time with one Brian when multiple Brians do trick?

America's favorite accountant is back in the office. And this time...he's got backup. The Brians™ air during  Super Bowl 60 with a simple message for finance teams: it's time to multiply what's possible.

Made with the amazing team at RAMP

ECD: Jack Beveridge
Social Creative Director: Kendall Tucker
Director: Randall Einhorn
Role: Co -Writer, Creative Director. 



























Here is a fun game to play...WHERE IS THE REAL BRIAN






      










       



 

      





RAMP BUDGETS ‘STOP HOPING. START KNOWING’

RIP 2026_Budget_v8_FINAL.xlsx. Laid to rest on 1/22/2026.

Ramp Budgets is now live. Real-time visibility for every dollar a company spends.

ECD: Jack Beveridge
Creative Director: Tim Fellows
Role: Writer, Senior Creative .