︎

GAVIN CUMINE   ︎


Scottish creative director and writer. London based with 16 plus years making culturally sharp work for brands big and small, local and global. Currently @ Ramp. Past lives include BBH London, Wieden Kennedy London, Lucky Generals, Wonderhood, Beyond, Ultra, FCB London, The and Partnership, Anomaly, The Or, MullenLowe, Publicis, 101 London, WCRS and Adam and Eve. In house stints at Google Creative Lab, Nike and ITV Creative. Before advertising, a music journalist for The Times, The Independent and NME.



︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE


NIKE: ‘GIVE EM NIGHTMARES”

Some players are dangerous. Some are unpredictable. Some are fast. But none are as scary as Mbappe - he’s your worst nightmare

Give ‘em Nightmares became the platform to launch Kylian Mbappé Nike Mercurial Superly, transforming the pitch into a nightmare of his own making. Everyday matches twisted into surreal, hellish landscapes inspired by the boot’s colourway with Mbappé’s terrifiying speed at the centre.

Role: Creative  
Creative Director: Toby Burnett
ECD: Matt Bennett
Director: Léa Esmaili & Raman Djafari