︎

GAVIN CUMINE   ︎


Scottish Creative Director and writer whose creative directed projects both local and global. 16+ years experience. Based in London, available worldwide. Currently @ Above & Beyond. Previously @Lucky Generals. FCB London, Wieden Kennedy London, The & Partnership, Wonderhood, Anomaly, The Or, Mullenlowe, Publicis, 101 LDN, WCRS and Adam&Eve. Have worked in house @Google Creative Lab, Nike & ITV Creative.  Former music journalist for The Times, Independent & NME.


       
︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE


NIKE: ‘HAVE A BEAUTIFUL RUN’

Role: Creative. Writer
ECD: Kyle Harmann Turner

In celebration of England playing in the final of Euro 2024 Andrex launched two ads.The first  borrows the football term ‘Squeaky Bum Time’
coined by Sir Alex Ferguson for when things get tense.

The second a full-page letter for the sports section of The Times addressed to the England football manager, Gareth Southgate,
philosophising on how a great England team is a lot like a great poo. Written on a roll of Andrex toilet tissue, of course.

Both executions live under Andrex’s latest brand platform, “Get Comfortable”, encouraging the nation to challenge its toileting taboos.