︎

GAVIN CUMINE   ︎


Scottish creative director and writer. London based with 16 plus years making culturally sharp work for brands big and small, local and global. Currently @ Google. Past lives include BBH London, Wieden Kennedy London, Lucky Generals, Wonderhood, Beyond, Ultra, FCB London, The and Partnership, Anomaly, The Or, MullenLowe, Publicis, 101 London, WCRS and Adam and Eve. In house stints at Ramp, Google Creative Lab, Nike and ITV Creative. Before advertising, a music journalist for The Times, The Independent and NME.



︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE


CORAL: ‘SERVICES TO FOOTBALL’

Role: Creative. Writer
CD’s: Myles Vincent & James Rafter
CCO:  Aidan McClure

Football fans devote their lives to sacred rituals, questionable tattoos and shouting advice nobody asked for. So Coral turned its Reward Shaker into a royal ceremony, with Jimmy Bullard honouring the glorious characters who make the game what it is.