︎

GAVIN CUMINE   ︎


Scottish Creative Director and writer whose creative directed projects both local and global. 16+ years experience. Based in London, available worldwide. Currently @ Above & Beyond. Previously @Lucky Generals. FCB London, Wieden Kennedy London, The & Partnership, Wonderhood, Anomaly, The Or, Mullenlowe, Publicis, 101 LDN, WCRS and Adam&Eve. Have worked in house @Google Creative Lab, Nike & ITV Creative.  Former music journalist for The Times, Independent & NME.


       
︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE


USWITCH - WE PUT U FIRST 

A long-term platform, ‘We Put U First’, is inspired by the Uswitch logo and elevates the brand’s consumer-centric philosophy and highlights how Uswitch experts fight for fairer prices and negotiate with providers to offer better deals. In the campaign, the U becomes an icon that represents the thoughts, feelings and situations of the nation, bringing to life the important role Uswitch plays by doing more to give consumers a fairer deal.

Role: Senior Creative, Writer
Creative Director: Danny Hunt
Producer: Kendal Drake
Director:  Man Vs Machine