︎

GAVIN CUMINE   ︎


Scottish creative director and writer. London based with 16 plus years making culturally sharp work for brands big and small, local and global. Currently @ Ramp. Past lives include BBH London, Wieden Kennedy London, Lucky Generals, Wonderhood, Beyond, Ultra, FCB London, The and Partnership, Anomaly, The Or, MullenLowe, Publicis, 101 London, WCRS and Adam and Eve. In house stints at Google Creative Lab, Nike and ITV Creative. Before advertising, a music journalist for The Times, The Independent and NME.



︎   gavin.cumine@googlemail.com
︎  NICE REFERENCE


USWITCH - WE PUT U FIRST 

A long-term platform, ‘We Put U First’, is inspired by the Uswitch logo and elevates the brand’s consumer-centric philosophy and highlights how Uswitch experts fight for fairer prices and negotiate with providers to offer better deals. In the campaign, the U becomes an icon that represents the thoughts, feelings and situations of the nation, bringing to life the important role Uswitch plays by doing more to give consumers a fairer deal.

Role: Senior Creative, Writer
Creative Director: Danny Hunt
Producer: Kendal Drake
Director:  Man Vs Machine